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Problem Landscape

There is a long tradition in photography of displaying the film edge on prints. This adds a mechanical, craftsman feel to prints. It also proved that the photogrpaher previsualized the scene and didn't crop to create a different composition.

With the advent of digital photography, the use of film and traditional darkroom processes are decreasing rapidly. Along with this change is the desire to add authentic looking frames and edge effects to image that emulate these older practices. Uses can scan in old film or prints, mask out the image and use these to manually frame their images in Photoshop. This process is time consuming and requires that the artist have existing images and technology (prints and scanners) to create this edges. This still leaves the artist with a limited number of frames to work with. It also requires a significant amount of Photoshop knowledge to do this as well as manipulate, color and stack multiple edges together.

There is also a rapid change in the way photographers present and sell their images to their clients. The traditional matted album has fallen out of favor in is being replaced by flush-mount albums that have a coffee-table book look and feel. Todays successful photographers integrate their photos with text, backgrounds, adornments and other graphic elements to tell their clients story better than just images alone. However many photographers lack the graphic design experience or access to design elements to create the layouts needed for these books.