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Problem Landscape

The digital photographic market has been rapidly expanding over the past decade. It has reached a point where it has replaced film in the hearts and minds of both amateur and professional shooters. However there is still a strong desire to produce results and techniques familiar to photographers from the film and darkroom ages.

Combined with this desire for the familiar is an realization of the new powers of Photoshop and a whole new world of effects that can be produced by it. Image makers need a tool that simplifies the process of creating photographic style effects such as alternative processes, toners, filters, and even the look of film. Unfortunately there is also the realization that to create these types of looks and effects, it takes a great deal of knowledge of this tool. Photoshop is the darkroom of today and tomorrow. Photographers recognize and envy the new image makers who have mastered Photoshop and can create both the look of film and darkroom and combine it with the new controls of Photoshop.

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