Home > Why FocalPoint 2 > Target Audience Target Audience onOne Software products are designed for professional photographers and amateurs alike. While some professional photographers may be proficient in Photoshop, many are not. Professionals are continually under pressure to differentiate themselves to maintain and grow their business and rely on plug-ins to help them streamline their workflow and achieve the desired end result as quickly as possible. While enthusiasts appreciate the creative inspiration the products can provide while helping to take the mystery out of digital imaging.Wedding, portrait, sports, wildlife, landscape and commercial photographers are among those who may choose to use selective focus in their photographs. These photographers are not always able to shoot at the wide aperture that lets them separate the subject from the background. FocalPoint 2 offers a new algorithm that emulates the physical characteristics of a lens, providing a powerful alternative to using hardware to achieve selective focus. The new Lens Presets in FocalPoint 2 enable photographers, after the shoot, to create the out of focus area that emulates what they could have been done with their camera. And, for those who cannot afford to spend thousands of dollars on a "fast" lens that has a wide aperture, FocalPoint 2 is the perfect solution for them to create the blur that these fasters lenses create at a fraction of the cost. See also |